Hi, I'm Ema Pop. I'm a design engineer who owns things end-to-end. At Anam AI I led a full rebrand and integrated it across product and marketing, redesigned the site (conversion up 10%) and created hub and spook sitemap for SEO, rebuilt the widget, shipped a Framer plugin, and reworked onboarding flows and the product lab, then made all the marketing content to go with it. Before that I organised London's first design engineering hackathon at Entrepreneurs First, built internal tooling at Concept Ventures, and re-curated the AI: More than Human exhibition at the Barbican Immersive. I also teach power yoga.